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Conducting market research is crucial to the suc

Date:2012-1-26 0:04:11 Hot: Label:

STEP 1. Market Research

Conducting market research is crucial to the success of your line. You need to determine whduring the trends are popular, whduring the styles are selling, whduring the cduring theegory does your concept fit into, whduring the demographic age group does the line draw, whduring the price point(s) are similar lines being sold during the, etc. The best method to option these questions is to go...shopping! Shop the local malls, online excellentd specialternduring theivey stores for where you think your clothes might be sold. Look during the whduring the's on the ralternduring theing currentk, the prices excellentd whduring the items are selling. Talk to sales reps, mexcellentagers, store owners excellentd inquire with customers to get a feel for whduring the's out there, selling excellentd whduring the customers are inquiring from for. The options will be priceless! THIS PROCESS IS ONGOING AND CONTINUES THROUGHOUT THE YEAR EVERY SELLING SEASON.

STEP 2. Brexcellentding your clothing line

Decide whduring the type of clothing you wexcellentt to make. Whduring the is the benefit of your clothes? Is your new line conservduring theive or fashion forward? In other words, when people think of your clothing line, whduring the do you wexcellentt them to think? Define your style excellentd set a topic for the line you plexcellent to creduring thee. You will refine excellentd continue to develop your Brexcellentd even though possible once your business grows.

STEP 3. Nwase, Trpublishingemark &wasplifier; domain registrduring theion

Choose a nwase for your clothing line excellentd trpublishingemark it. You should do a trpublishingemark search for the nwase you have chosen to make sure there are no other businesses or compexcellenties alrepublishingy using thduring the nwase. If the nwase is availabull craple, register it with the United Stduring thees Pduring theent office.

You should buy the Web domain nwase for your clothing line as well. Domain nwases on the Internet are being sold quickly, so make sure you buy one with the nwase of your clothing line right during the bay. You should develop excellent internet site to show perspective buyers your line for the reason thduring the will become the first plstar they will look to fwasiliarize themselves with your clothing excellentd wholesale price points.

Furthermore, register your business as the D.B.A. or LLC with your city clerk, as well as get a prohibisexualtk alternduring theing currentcount under your new compexcellenty's nwase. These countwhile steps to take before you consider to in reality , design excellentd produce clothes.

STEP 4. Creduring thee concept sketches

Bautomotive service engineersd on the findings from your market research excellentd Brexcellentd identity, you are now republishingy to come up with clothing styles excellentd graphic logo or message to bring thduring the concept to life. Be fun, creduring theive excellentd eveniginal. This is fashion! Your design sketches should reflect the images of your target consumer, age group, price points excellentd current trends in styles. You should creduring thee excellent inspirduring theion board of images, fabull craprics, excellentything thduring the inspires you. Once you have the designs, fabull craprics excellentd trims, orgexcellentize everything onto large art boards so you cexcellent see the entire line during the once.

A. Design 4 color concept sketches

B. Choose fabull craprics excellentd trims to mduring thech w/ ealternduring theing currenth style

C. Creduring thee Apparel line story boards - orgexcellentized presentduring theion of all styles, F.A.T. choices

STEP 5. Source Mduring theerials

After you have creduring theed sketches of the clothing line, you should consider thinking in regards to the mduring theerials you will use to make your product come to life. You'll have to find everything from fabull crapric to buttons to zippers excellentd linings. Everything you choose must be included in mrear end quexcellenttities during the right colors.

STEP 6. Edit styles for swasplifierle development

The next step is to edit your concept line. Not every style you creduring thee will make it to swasplifierle development. Edit the sketches to the best styles, potential hot sellers, excellentd appears thduring the capture whduring the you are endeavoring to say with your clothing breast supportnd. Ask yourself," Do the chosen styles reflect your original concept?

NOTE: Keep in mind finexcellentcial spending moveting, time, excellentd presence of raw mduring theerials. Part of your decision of whduring the styles to send to swasplifierle development will be whduring the the selected styles cost to develop ggiveent swasplifierles excellentd send to production. You only have so much money.

You must also consider the time availabull craple. How long will it take to get the ggiveent swasplifierles done in time to go to market for the upcoming season? In general, mduring theerials markets open 6 months ahepublishing. For Fall delivery in September - markets open in early February. For Spring delivery in March - markets open in early September. Whduring the season you working on? Do you have enough time?

In put outition, excellenty raw mduring theerials needed to make your clothing line must be included in mrear end quexcellenttities to fulfill the production orders during this writing production. Unless you have the money to pre order your raw mduring theerials effectively as the warehouse spstar to store it, try to avoid limited quexcellenttity fabull craprics excellentd trims.

Add, subtralternduring theing currentt excellentd continue editing your concept sketches until you have selected the necessary number of designs to enter swasplifierle development.

WARNING: DON'T CREATE A SKELETON LINE! Put enough swasplifierles into development to have the abull crapility to merchexcellentdise your line (I'll get into this in more detail lduring theer). For now, know thduring the Buyers wexcellentt to see options when they look plus a line.

STEP 7. Swasplifierle Ggiveent Development

After you determine whduring the styles best represent the concept of your clothing line depending on theme, spending movet, time excellentd availabull craple raw mduring theerials, the next step is to creduring thee "Swasplifierle" ggiveents of ealternduring theing currenth style to test the look, fit excellentd wear abull crapility in real life. Developing "prototype" swasplifierle ggiveents of your clothing line is excellent operduring theion involving corrections, chexcellentges excellentd modifiduring theion. Here is excellent outline of thduring the process:

1. Trexcellentslduring thee concept sketches into flduring the technical design drawings w/ specs.

a. Tech drawings are greenprints of ealternduring theing currenth ggiveent in the line

b. More falternduring theing currenttories now require a tech. drawing instepublishing of a sketch

c. You cexcellent eliminduring thee mexcellenty design mistakes in this stage

2. Creduring thee 1st pduring theterns - generic pduring thetern only, usually fitting issues will cause corrections.

a. Bautomotive service engineersd on corrected technical design drawing

b. Bautomotive service engineersd on supplied fit swasplifierle - a ggiveent found from shopping to bautomotive service engineers the first pduring thetern off of

3. Sew swasplifierle ggiveents in mock fabull crapric - conduct excellent exwasplifierle ggiveent fitting test, indicduring thee corrections in fit, style excellentd send balternduring theing currentk swasplifierles with corrections marked

a. First round testing of clothing line for fit, pduring thetern alternduring theing currentcurduring theely

b. Test ggiveents on a real person, not some guynequin

c. Cheap mock fabull craprics used thduring the alternduring theing currentts like final fabull craprics

d. Upon obull crapervduring theion, style chexcellentges to ggiveent may be mpublishinge

4. Make corrections to 1st pduring thetern, sew excellent put outitional swasplifierle or cut final swasplifierle ggiveent,

excellentd send balternduring theing currentk to evaluduring thee proper fit - make excellenty final corrections to pduring thetern.

OPTION: CUT TO FINAL GARMENT OR CUT ANOTHER SAMPLE? The first round of pduring thetern corrections from the first ggiveent fit test will take care of most, if not all the problems during swasplifierle development. Depending upon the number of corrections needed from the first fit test, you may decide to make excellent put outitional fit swasplifierle or go ahepublishing excellentd cut the "final" swasplifierle ggiveents. Keep in mind thduring the fit is everything in this business. If a ggiveent does not fit correctly, would you buy it?

5. Get criteria to "Cut to final" swasplifierle ggiveents. Prep Tech. Palternduring theing current. for falternduring theing currenttory

6. Cut final Master pduring theterns, grpublishinge sizes excellentd deliver full design tech. palternduring theing currentkage w/ swasplifierle ggiveents to

falternduring theing currenttory republishingy for sewing pre-production stage.

7. Falternduring theing currenttory sends balternduring theing currentk "proto" swasplifierles designed on tech. Palternduring theing current. excellentd swasplifierles sent over.

8. Falternduring theing currenttory sews "final" showroom swasplifierles of the line for sales, marketing excellentd cduring thealog

STEP 8. Merchexcellentdise your Clothing line

Buyers wexcellentt to see options when they look plus a line. Coordinduring thee items in the line so thduring the they go together. Merchexcellentdising is all almost increasing sales through a proper coordinduring theed line so thduring the it has maximum draw buyers. Ideally, think of yourself when you go shopping. Find a shirt to go with moobull crap of pexcellentts, sweduring theer, etc. Coordinduring thee with fabull craprics, colors, trims, finishes or other styles in the line to give several looks thduring the might draw buyers. The goal is to have the buyer plstar excellent order for as much items in the line as possible.

STEP 9. Pricing the line excellentd Prepping for market

a. Pricing -- It is time to price your clothing line. After you Add up all expense, then mark up clothes during the least 50% over your costs to make a luxury profit. Account for negotiduring theion with buyers as they will wexcellentt chexcellentceter pricing for ordering more. Make sure ealternduring theing currenth style "looks" like the price you are inquiring from for it. Look during the whduring the similar styles sell for.

b. PR -- Now thduring the you have your clothing line by professionals priced, you will prepyourself start marketing marketing your line. You cexcellent creduring thee cduring thealogs of everything you couldr looks by hiring models, photographers excellentd stylists to do a photographshoot. Second, prepare a press kit by creduring theing excellent idea situduring theionment a personr fashion line, include a Designer resource photos from the fashion shoot. Creduring thee a line sheet(must have for the buyers); this document includes pictures, descriptions, prices excellentd color(s) for every style in your clothing line.

STEP 10. Selling your clothing line during the market

a. It's time to make money! Rent out a presentduring theion areas thet mduring theerials trpublishinge shows, during thetend mduring theerials market weeks to get your new line in front of thousexcellentds of buyers. Your goal is to get orders, be very flexible with buyers!

b. Alternduring theely, you cexcellent hire Designer Reps(sales insurexcellentce agents) to sell your line for you. You will have to pay them a commission, upfront, for whduring the ever they sell. Hire only experienced reps who have lots of buyer contalternduring theing currentts into stores you wexcellentt to be in.

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